Reach
What is reach- to become higher or greater so as to equal a particular level.
Here are some of ways we reached people in these first 4 months of the 2022:
-Directly contacted over 100 local charities and groups
-Over 1200 visitors to our website
-10,000+ clicks to all our clients sites
-Watched products sell
-100,000+ social media interactions
Why is reach important, well today in the digital landscape, there is a an incredible amount of noise and information moving around. YouTube alone has billions of uploads a day. Finding a way to get to a specific audience like your backyard is getting harder and harder. Well I believe questions start answering themselves. Example, we already have a good idea why reach is important and we know it is something most business need, and the formula is pretty simple so it seems:
Increase (views, exposure, likes, clicks) = (more sales$$$)
Well that could be true, we have seen lot’s of products on Instagram or Facebook show up. Someone paid $000 to have millions of views. Meaning showing up as an ad on your feed, but mostly we associate these ad’s as scams. Maybe do a little digging to find a price to see if its worth the risk, and then we move the next step and check shipping and learn some catch 22. Or read the comments only to find out the product isn’t exactly as shown or there is a giant maze of information to fill out. Anyway we loose interest or realize… never has anyone actually bought this and spoke about it in our friend circles. Unless they got burned, which we all have. Even I have a funny story about a Powersports item I tried to buy. Lucky visa canceled the payment… LoL
So there I gave you the secret to massive exposure, but it seems that wasn’t really the question we where asking… what I think we all want to know is how to we be authentic in this digital world that many of us know very little about, other then we need to be part of it.
So the new question is…
How does my brand become authentic and resonate with my customers. What we discovered is it isn’t online, this is just a platform. But your authenticness comes from your actions with customers in the real world, it comes from your words in your communications, but if a customer loves something your brand is offering they are going to share it with everyone else or anyone else that is searching for that product or service.
Next example
This really cool little company (MYLZ Treats) started following Special Forces Marketing on instagram, not sure how they found us or how we popped up but we sent them a direct message with a picture of our shop hound Chloe. Their response is the magic I am talking about. Real human conversation.
We are happy to promote MYLZ treats, they are not one of our client (yet), or have we ever spoke a word about Marketing together. But they earned our business, and Chloe will happily try the apple treats.
My point is this I hope everyone reading this feels it as well. We always hear of stories of companies doing amazing things but they only seem to live in legends and tales. Well here is the proof. An authentic action, mixed with a webpage/Online store, and strong social media accounts. Is a great framework to build your business. You never know just how far the kind gesture will really take you!!!
Special Forces Marketing, calling out the special forces happening all around us.
Never Wonder