Google refers to this as “Discovery” People who find your Business Profile searching for a category, product, or service

So the question is how do I get my company to appear higher in the search menu. Like all things that become amazing, there isn’t just one simple thing to do.

Step 1. Make sure you have your website built correctly, with proper keywords, know what your customer are typing in google to find services or products like yours.

Step 2. Are you showing up on Google Maps, Apple Maps, All other applications and directories that are used to find you and build your strength within search results. Remember their goal is to get people the best answer for their question from a trusted source. Are you that Trusted source?

Step 3. The trickiest, after all the work of building and creating your new website you need content, you need a reason for people to keep coming to keep showing up. This can be exhausting.

What is content? Well anything that helps solidify your position as the subject matter expert on your topic, product, service or offering.

How do you even start? anything that features produces, focus closely on Feature and Benefits of the products you’re are selling.

Answer the questions:

Does anything make your business special?

Why buy from you?

Do you offer the best price? Best customer service? Best results?

What is your companies story?

Does your company have any values?

Building content is especially hard when you’re a service or dealer of some kind, because you have to be an authority of trusted useful information.

Let us use, Special Forces Marketing as an example… there are piles of marketing agency’s that show up way before us on google for many different reasons. #1 being how much $$$ company’s are putting into google ad’s. We could do that but that wouldn’t really make us “Special” if our advise for the customer is, “pay as $0000 then we hide that in that cost google ad spend.” That business model will have some short term effects and will move you to the top of the carousel, BUT you bought your way there so you must keep paying to maintain your presence. Especially if customers are clicking to your site then bouncing away. Paying for clicks is expensive and you really don’t need a marketing agency to do that, we will teach you how to do that for yourself for free!

Google and the other search engines are watching everything on every webpage, they want to see people land and get directed to the information they where searching for. Aka they want to see people CLICK. Everyone wants the customer or searcher to have a great experience. If we can’t trust google to direct you to what you’re looking for, we will quickly try something else.

So that is why we need to answer the questions above. But what makes Special Forces “Special” why should we hire your agency.? Well we are masters of organic growth, the growth that will firmly hold your business in place to weather the storms, and ups and downs. We will help you highlight your companies DNA the parts that make you super unique, the parts customers will connect with, and the give google a compelling reason to have customers “discover” YOU.